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Welcome to Building the Premier Accounting Firm!

A show dedicated to helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.  Each episode is conversational with tips and tricks to help you apply the principles of M.A.P. as they relate to starting and building a successful accounting business. 


Topics include Marketing, Lead Generation, Ideal Clients, Pricing, Price Strategies, Accounting Services, Value Added Services, Workflow, Practice Management, Staff Training, Client On-boarding, Client Relations & Retention, etc.  This podcast will help you become an Accountrepreneur, to work ON your business with advice from the experts.


Sep 9, 2020

When running a successful accounting business, it’s important to recognize there are two key roles, that of an accountant and an entrepreneur.  As an accountrepreneur it is important to find the time to work ON the business. 

Donna and Roger discuss the three things every accounting business owner needs to consider when building the company.  This is a great addition to the topic of building the premier accounting firm.  Consider each as you work on your business and see which is your next biggest challenge or opportunity.

Get ready to take some notes and enjoy.


Your Host: Roger Knecht, president of Universal Accounting Center

Our Guest: Donna Leyens, MBA, CPC

Donna knew from a young age that when she grew up, she wanted to do something that

would allow her to reach her full potential and create her own destiny. Which is why it was inevitable that she would become an entrepreneur. Before starting her first business, she was a Wall Street executive. In 2009 she completed coach certification training and melded her business and coaching skills to follow her true passion – giving entrepreneurs the tools to create their dream business and their dream life.


Donna is currently the President and co-founder of Pumpkin Plan Your Biz. She is on a mission to save small businesses from extinction, by providing business tools, strategy, training and support to business professionals who want to make a big impact by becoming small business growth strategists. This mighty team of strategists uses The Pumpkin Plan Action Guide, a business growth program she developed based on the methods in the book The Pumpkin Plan, written by her Co-founder Mike Michalowicz. Pumpkin Plan Strategists help small businesses to not just stay afloat, but to scale and

grow in both profitability and size, while allowing the owner to take back control of their time and enjoy life as well. At the end of the day Donna believes entrepreneurs make or break the economy. Her goal is to make sure they grow, thrive, and have the opportunity to create their own destiny.



Universal Accounting Center

  • Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.



Get a FREE copy of each of two book all accounting professionals should use to offer trusted strategic advisory services and get paid what they are worth.  These are must have additions to every accountants library to provide the value clients look for today:

Experience accounting as you never have, both fun and interactive.  See what you can do to also introduce this to your clients to improve client relations and retention.  Enroll in Color Accounting

When running a business, it’s important to have a clear understanding of your purpose, why are you in business?  Read Famous or Rich and see how you can relate to others as they’ve worked and grown their businesses.

We have a free Pumpkin Plan Booster Pack which will help you determine your Sweet Spot and Unique Offering. You can get it by going to


Remember this, Accounting Success IS Universal.

Listen to our next episode and be sure to subscribe.


For more information on how you can apply these principles in your business please visit us at  or call us at 801-265-3777