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Sep 29, 2021

Why is it we each enjoy a great story?  From plays, to shows and movies we are drawn to stories we relate to, in fact, we are especially drawn to those we can see ourselves relating to the heroes.

So how does this apply to marketing accounting services?

Listen as Aleya and Roger discuss a proven framework that you can...

Sep 22, 2021

Listen as Alyssa shares her story along with the lessons learned to build a successful accounting business.

Alyssa and Roger discuss the unforeseen challenges and the corresponding solutions to address each.  From workflow, systems to client relations and everything in between.

Consider this, finding someone to be front...

Sep 15, 2021

There are 3 key elements when explaining accounting services so that business owners can understand the value of the work we do, and Ken helps us understand why we need to emphasize each of them in our marketing.

As Ken and Roger speak, we are also reminded that this is a personal business.  Even more important than the...

Sep 8, 2021

Let’s do the math, identify the opportunity, and determine the how best to complement the accounting services offered to profitably meet the demand.

When working with small business owners it’s often assumed that payroll will be included as part of the accounting services provided, so what is your answer or...

Sep 1, 2021

Each of us have experiences in our lives that give us a unique perspective that we can bring to business.  For some, it’s our past and passion that lead us to niches that allow us to do what we enjoy and get paid doing it.

Katie has done just that.

Listen as Katie shares her story that combines health, sports and of...