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Jan 6, 2021

As we work with our clients, do they see us as forward thinking?  Are the meetings with us inspiring and engaging to help them use the accounting information they are receiving to make well informed business decisions?  Are we leveraging technology to provide our clients the cutting edge services that will help us stand out as the premier accounting service?

Listen as Twyla and Roger discuss these questions and so much more as they consider the things that can be offered to provide quality accounting services.

For example, do you provide for your clients a safe environment to explore the opportunities the business has?

The future is bright for the accounting profession.  

Your Host: Roger Knecht, president of Universal Accounting Center

Our Guest: Twyla Verhelst

Twyla Verhelst lives and breathes accounting. As a CPA, tech entrepreneur, and now leader of the Accounting Professionals Program at FreshBooks, she’s working to empower accounting professionals with the tools they need to thrive, as well as helping them discover their most valuable tool — their authentic self.


Universal Accounting Center

  • Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.

FreshBooks, the #1 accounting software in the cloud, designed exclusively for freelancers and growing service based business owners. The Accounting Professionals Program (APP) is designed to connect innovative firm owners with both the FreshBooks platform and our business customers. Underpinning it all is what we call a collaborative accounting approach. 


Get a FREE copy of a book all accounting professionals should use to offer trusted strategic advisory services and get paid what they are worth.  These are must have additions to every accountant’s library to provide the value clients look for today:

Invitation to join the FreshBooks The Accounting Professionals Program (APP)

  • FreshBooks invites you to join their new Accounting Professionals Program.  Accounting Partners become FreshBooks Certified and receive Partner benefits including referral bonuses, exclusive discounts, addition to the directory, dedicated support and more!  Additional information can be found here:

Remember this, Accounting Success IS Universal.

Listen to our next episode and be sure to subscribe.


For more information on how you can apply these principles in your business please visit us at or call us at 801.265.3777