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Sep 30, 2020

Listen to this real and honest discussion that Brandon and Roger have regarding starting a business.  It takes time and a commitment that in time pays off.  Passion for the work makes the difference.

From culture to processes and expectations.  What are the true key performance metrics for the office and individuals within the organization?  He shares his, can you relate and do you want to also use them?

You have your goals; Brandon has his and although they have changed over time the clarity, he has is clear.  As you hear what he has to say consider your purpose and goals for the business.


Your Host: Roger Knecht, president of Universal Accounting Center

Our Guest: Brandon Hall, CPA

Brandon is a Certified Public Accountant, national speaker, and is the Founder/CEO of The Real Estate CPA. Brandon works with real estate investors, syndicates, and private equity funds to optimize tax positions and streamline accounting and business functions.

He believes that real estate investing is critical to building sustainable and generational wealth.

Brandon worked at PricewaterhouseCoopers and Ernst & Young prior to launching his own CPA firm, Hall CPA PLLC (The Real Estate CPA). Through the knowledge gain by working with real estate investors, Brandon invests in multi-family properties personally and through his capital group, Naked Capital. 


Universal Accounting Center

  • Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.


Hall CPA PLLC ("The Real Estate CPA")

  • is a leader in tax and accounting advisory services in the real estate industry. The insights and quality services we deliver help our clients grow and efficiently operate real estate holdings. As a 100% remote CPA firm, we are able to source the best talent across the nation, work with clients across the globe, and continue to service clients regardless of world events.



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For more information on how you can apply these principles in your business please visit us at

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