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Jun 24, 2020

In recent years accounting has evolved from rules, discipline and structure related to producing quality financial reports to so much more.  Now the accounting professional needs to become more entrepreneurial, what we refer to as becoming an Accountrepreneur. Today accounting services need to also provide clear value and actionable information to the business owner to help them make more educated business decisions.  So, who is driving this evolution and change and how does it apply to each of us individually?

Beyond seeing the numbers, understanding the trends, etc. the hard part is asking the business owner the right questions that lead to a discussion related to what they can and need to do next.  Listen as Andy and Roger discuss how best to move into a consultative relationship and price your services.

Your Host: Roger Knecht, president of Universal Accounting Center

Our Guest: Andy North, with AccountingWeb

Andy has spent the last 19 years studying the world of accounting firms, having run AccountingWEB in the UK he moved to the US (Boston) with his family back in 2015 to take the reins of the US version of the site. In that time, he's had the pleasure of working with almost all of the various vendors to the accounting sector to help them realize and articulate their value propositions to their potential customers.  



Universal Accounting Center

  • Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.



  • A digital publication designed exclusively for the owners and managers of small and medium sized accounting firms (whether they be CPAs, bookkeepers or EAs) in the US and Canada.  Their mission statement is 'to bring inspiration and confidence to the transitional firm'.





As firm owners approach that point where they're thinking about selling, perhaps to fund that yacht in the Caribbean, the question is often, "How much is my firm worth?"

As demand for cash flow forecasting grows within the SME sector, more and more accounting firms are opting to include it as a service to their clients.  Not only does it provide an invaluable service that helps keep clients afloat, it has significant benefits for the provider.  It's an additional and often untapped revenue stream but allows for deeper insights and a launch pad for further services. So, where do you start?  In short, you shouldn't begin to offer cash flow forecasting without reading this first.


Get your free copy of the e-book, “Red to BLACK” the how-to-guide for accounting professionals to help you address the most pressing issue many business owners face, their cash flow.

Tax compliance to advisory: How to transform your firm. Focusing on tax compliance can be a great strategy, but if your clients are looking for a more proactive service then you could be leaving revenue and valuable client relationships on the table.  But when introducing tax advisory services, it's important to get the business model right. Packaging the service in the right way, pricing, and presentation are all key elements.

Remember this, Accounting Success IS Universal.

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For more information on how you can apply these principles in your business please visit us at

or call us at 8012653777