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Feb 9, 2022

In this episode of Building the Premier Accounting Firm, you’ll learn what you need to do with your online presence to get people to find you and act, to call or book an appointment to meet with you. We all hear it, again and again, there are things we need to have a profitable and effective online presence:

  • Search Engine Optimization (SEO)
  • Writing Content
  • Blogging
But what does this all mean and what do we need to do to be relevant and found online. 

Roger and Kelly have an in-depth conversation that we all need to hear to leverage our online presence to get clients and grow the business.

Ask yourself, are you being found online and are you happy with your online presence?  What are the first things first that we all need to consider and prioritize?

Get ready to take notes and listen in.

Your Host: Roger Knecht, president of Universal Accounting Center

Our Guest: Kelly Gonsalves

Mix a creative mind with a number-cruncher, then throw in a dash of New York City attitude and what do you get?  Kelly Gonsalves - a true entrepreneur that is all in, all the time.  She has started three companies, including a co-founding role in Ideation: Think Forward.  Kelly is a force to be reckoned with.  

Her first endeavor began just five years ago when Kelly founded Totally Booked (TM).  The purpose: to assist every small business in becoming more profitable by utilizing efficient accounting processes. 

Most people would sit back and coast on their success - but Kelly isn't "most people".  She's shown no signs of slowing down. In 2020, Kelly founded a new venture, totally seo.

The major mission of totally seo is simple: to get accounting professionals and app partners more visibility from the audience they desire, so they can focus on creating the strong business they deserve. 

Where else has this passion for small business solutions taken her?  Kelly is a QuickBooks Advanced Certified ProAdvisor (™), a member of the Intuit Trainer Writer Network, a HubDoc Top 50 Cloud Accountant, on Avalara's Social Media Top 100, an Insightful Accountant Top 10 ProAdvisor, as well as the host of Insightful Accountant's QB Talks: App Neighborhood Watch

In her downtime Kelly spends her weekends paddle boarding on the lake with her dog, Nina, cooking up a great meal, or taking on DIY projects at her new home.  


Universal Accounting Center

  • Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.



First, do you have a website?  If not get online for FREE with Universal Accounting Sites.

Next, let’s optimize your website.  Reach out to Kelly and find out what you can do with her help to improve your online presence to get you the clients you deserve.  There’s also a discount to take advantage of.  Check it out:

Then we need to see how this all applies to your entire business plan.  There’s a Turnkey Business Plan for accounting professionals so make sure you’re following the tried and proven steps to building a successful business.

Also, understand how you can best leverage your online presence using technology to now automate the marketing and sales process to grow a virtual accounting business.  This is a webinar you don’t want to miss.  Watch it now!

Build your bookkeeping business today following the Virtual Bookkeepers Roadmap.


For Additional FREE Resources for accounting professionals check out this collection HERE!


Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don’t want to miss.


Remember this, Accounting Success IS Universal.


Listen to our next episode and be sure to subscribe.


For more information on how you can apply these principles in your business please visit us at or call us at 801.265.3777