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May 19, 2021

Everyone begins and later ends their journey as an accounting professional in a unique way.  Even though many try to be intentional there can be surprises. 

Imagine going from accountant to professor and then author.  In fact, consider what you’d say when asked to write Accounting For Dummies.  What would you say? what would you do?

Listen as Ken and Roger discuss this exciting career path along with insights related to pricing, offering quality services, engaging more with our clients.

At the end of the day, it is all about helping the client make more informed business decisions.

Have you considered niching your services, then this is an episode for you.  Don’t worry about being everything to everyone.

Your Host: Roger Knecht, president of Universal Accounting Center

Our Guest: Ken Boyd

Ken Boyd is a four-time Dummies author, blogger, and provides video content ( Ken is the author of Cost Accounting for Dummies, Accounting All-In-One for Dummies, The CPA Exam for Dummies, and 1,001 Accounting Questions for Dummies. As a former CPA, Auditor, Tax Preparer and College Professor, Boyd brings a wealth of business experience to educating an audience.


Universal Accounting Center

  • Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.



Ken has invited our audience to join Conference Room, a free community where he provides content on accounting and personal finance:

If you click on "Explore" and then find "Events" in the left column, you can sign up for the next Ask Me Anything, where Ken answers member questions in a one-hour live chat.


Get a FREE copy of the book all accounting professionals should use to offer trusted strategic advisory services and get paid what they are worth.  This book is a must have addition to every accountant’s library to provide the value clients look for today:

Remember this, Accounting Success IS Universal.

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For more information on how you can apply these principles in your business please visit us at or call us at 801.265.3777