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Aug 19, 2020

Of course, accounting is the language of business but does the client understand the numbers they are receiving from us as we provide the financial reports?

Listen as Femke and Roger discuss the importance of language, vocabulary and terms when working with business owners.  Accounting professionals are the business interpreters and have a role to help translate the financial reports and help business owners use this information to make more informed business decisions.

Femke has written 3+ books with the passion to help and empower entrepreneurs thrive and become profitable.  Consider for example her LSA process:

  1. Listen,
  2. Summarize,
  3. Ask Questions

Enjoy this episode and be sure to take some good notes to help you build the premier accounting firm in your area.


Your Host: Roger Knecht, president of Universal Accounting Center

Our Guest: Femke Hogema

Femke Hogema owns the Profit First Professionals organization in the Netherlands. She is an author, speaker and entrepreneur. She helps entrepreneurs to build a financially healthy and profitable company and she teaches accountants to become profit advisors so they can help their clients to achieve their goals. Her books became bestsellers in the Netherlands and as of march 31st her second book: The Profitadvisor, is available all over the world



Universal Accounting Center

  • Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.



Get your copy of the e-book, “Profit First”:


Also get your copy of “The Profit Advisor: The new role of accountants and bookkeepers” - The accounting industry is changing rapidly. Cloud software, Robotic accounting, Artificial Intelligence and other developments are increasingly doing the work accountants and bookkeepers have been doing. If you, as a financial professional, want to stay relevant, you need to deliver value that goes beyond compliancy work. You need to become a profit advisor.


Remember this, Accounting Success IS Universal.

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For more information on how you can apply these principles in your business please visit us at

or call us at 801.265.3777