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Apr 15, 2020

The accounting profession has evolved, but have you?  Providing clients accurate financial reports is necessary but it is only the beginning.  Business owners today need more information and insights from us to more effectively run their businesses.

Consider the phrase, “accounting is the language of business”.  What does it mean, how does that define your relationship with the client?

Learn how you can offer more qualified services confidently to get paid what you are worth as a certified accounting professional.  It’s time to rise to the occasion and offer the premier accounting services in your area.


Your Host & Guest: Roger Knecht, president of Universal Accounting Center

Roger Knecht is President of Universal Accounting Center. Since 1979 they’ve worked to help accounting professionals excel in their careers. As a post-secondary school, they’ve trained and certified individuals in accounting, bookkeeping, tax and consultative skills to help them get paid what they are worth.

Helping accounting professionals have the premier accounting firm in their area offering quality value added services with confidence and competence.

Roger is a strategic business development leader helping business owners establish short & long-range goals, strategies, plans and policies to increase sales, improve profits and build the value of the business. He enjoys working with business owners to increase the financial value of the company using proven strategies, processes and procedures to:

  • Engage & Manifest – Becoming the leader the business needs
  • Understand Accounting - Timely information to intelligently run the business
  • Increase Sales - Follow a proven sales process
  • Improve Profit - Nine Principles for Profitability putting Profit First
  • Build the Value of the Business - 8 Key Drivers in Business

Business Coach

Professional Speaker & Trainer

Additionally working to help accounting professionals become Profit & Growth Experts for their employers and business clients as certified professionals & value builder providers. 



Universal Accounting Center

  • Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.



Understand the Universal Business Model and M.A.P. your business using the book “in the BLACK, nine principles to make your business profitable”.  Get your FREE copy today!

As a special offer related to this episode get your FREE copy of the e-book “Red to BLACK in 30 days - A small business accountant’s guide to QUICK turnarounds.”  This turnkey guide addresses the most common frustration in business which is cash flow in a unique way allowing you to confidently help your clients.

Get the Turnkey Business Plan for accounting professionals, Go HERE!


Remember this, Accounting Success IS Universal.

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For more information on how you can apply these principles in your business please visit us at

or call us at 8012653777